Poster Research

This is a Poster for Kanye West's most recent Single 'Runaway'

This poster is a still image taken from his 35 minute music video called 'Runaway' i shall add a little snippet from the video including this poster..

 

 

Here are some Kid Cudi posters which are simple but allows the viewer to see who the artist is and feel close to them.

 

 

As i am going with an 'Example -wont go quietly' look, with the window like images, i may decide to do a similar effect with the poster.

Music Video Draft

This is my first draft for my Music Video.

Album Art Research

Some Pictures of Album Art i like.

The Album art i have researched above all are fairly simple, which i believe is very affective on the eye. A over the top, image piled album art/digipak is too much for the eye and is unnecessary.
Kanye West's album artwork is out of this world, i wish i could present a masterpiece such as his, however i do not have the resources or artistic value to put together something like them, however, The Fray's album is simple and affective and i am drawn to it, if it is in a pile of albums. In addition, Taio Cruz's 'Break your heart' is simple and yet i feel i can pull that off with my character from my music video, so i am leaning more towards the bottom half of the album art research when it comes to getting ideas for my own album art.

Audience Profiling

I believe my music video will be most suited at teenagers and young adults, therefore i aim my music video at a 16-20 audience. Reason for my decision is that the lyrics within the music video and the music video action itself is a connotation of Drugs and Alcohol and at the ages between 16-20 teenagers are starting to experiment with alcohol and drugs, depending on the person themselves. With the drinking age of the UK being 18, as soon as teenagers turn 18 they are going pubs and clubs with friends, so if i had to pick a age to concentrate on it would be 18 year olds, however i said 16-20 because nowadays people under the age of 18 can access alcohol and drugs fairly easy and the average age of alcohol abuse, drug abuse and pregnant teenagers etc. is lowering. In addition i said up to 20 year olds because this is where students are at university and are clubbing and drinking often, however are growing up. The four year gap between the target market for me is a good range because i believe it is when teenagers start to take notice more into music videos and i also believe it is when young adults start taking less interest in music videos.

To Add, my target audience would be interested in not just alcohol and drugs but music that has a good reoccurring beat towards it, with lyrics with a good narrative. Stereotypically, i feel that the song 'Pursuit of Happiness' By Kid Cudi relates well with people from 16-20 however, the odd older generation may warm to the song.

An American commercial

This American commercial features Kid cudi's Pursuit of Happiness song.
Just to show other context the music is involved in.

Kid Cudi - Pursuit of Happiness lyrics

Kid Cudi - Pursuit of Happiness Lyrics

VERSE 1:
Crush a bit, little bit, roll it up, take a hit
Feelin' lit feelin' light, 2 am summer night.
I don't care, hand on the wheel, drivin drunk, I'm doin' my thing
Rollin the Midwest side and out livin' my life getting' out dreams
People told me slow my road I'm screaming out fuck that
Imma do just what I want lookin' ahead no turnin' back
if I fall if I die know I lived it to the fullest
if I fall if I die know I lived and missed some bullets

CHORUS
I'm on the pursuit of happiness and I know everything that shine ain't always gonna be gold
I'll be fine once I get it, I'll be good.
(x2)

VERSE 2:
Tell me what you know about dreamin' dreamin'
you don't really know about nothin' nothin'
tell me what you know about them night terrors every night
5 am, cold sweats wakin' up to the skies
tell me what you know about dreams, dreams
tell me what you know about night terrors, nothin'
you don't really care about the trials of tomorrow
rather lay awake in a bed full of sorrow

CHORUS:
I'm on the pursuit of happiness and I know everything that shines ain't always gonna be gold
I'll be fine once I get it, I'll be good
(x2)

(Guitar Solo)

CHORUS:
I'm on the pursuit of happiness. I know everything that shines ain't always gold
I'll be fine once I get it, I'll be good

I'm on the pursuit of happiness
And I know everything that shines ain't always gonna be gold, hey
I'll be fine once I get it, yeah
I'll be good

Pursuit of happiness, yeah
I don't get it, I'll be good

Kid Cudi - Pursuit of Happiness

This is the song i will be using in my music video.

Kid Cudi - Pursuit Of Happiness by DrzJonav3