An American commercial

This American commercial features Kid cudi's Pursuit of Happiness song.
Just to show other context the music is involved in.

Similar idea of repetitive living.

This music video is similar to the idea i have, being the repetitive motion of the character but he learns from his mistakes.

Kid Cudi - Pursuit of Happiness lyrics

Kid Cudi - Pursuit of Happiness Lyrics

VERSE 1:
Crush a bit, little bit, roll it up, take a hit
Feelin' lit feelin' light, 2 am summer night.
I don't care, hand on the wheel, drivin drunk, I'm doin' my thing
Rollin the Midwest side and out livin' my life getting' out dreams
People told me slow my road I'm screaming out fuck that
Imma do just what I want lookin' ahead no turnin' back
if I fall if I die know I lived it to the fullest
if I fall if I die know I lived and missed some bullets

CHORUS
I'm on the pursuit of happiness and I know everything that shine ain't always gonna be gold
I'll be fine once I get it, I'll be good.
(x2)

VERSE 2:
Tell me what you know about dreamin' dreamin'
you don't really know about nothin' nothin'
tell me what you know about them night terrors every night
5 am, cold sweats wakin' up to the skies
tell me what you know about dreams, dreams
tell me what you know about night terrors, nothin'
you don't really care about the trials of tomorrow
rather lay awake in a bed full of sorrow

CHORUS:
I'm on the pursuit of happiness and I know everything that shines ain't always gonna be gold
I'll be fine once I get it, I'll be good
(x2)

(Guitar Solo)

CHORUS:
I'm on the pursuit of happiness. I know everything that shines ain't always gold
I'll be fine once I get it, I'll be good

I'm on the pursuit of happiness
And I know everything that shines ain't always gonna be gold, hey
I'll be fine once I get it, yeah
I'll be good

Pursuit of happiness, yeah
I don't get it, I'll be good

Brief idea

This is just a brief idea i have thought up just this moment. My main idea at this moment in time is to go for a groundhog day feel/repetition.

Video starts on a eye. (idea from the TV show LOST)



I would then go onto the character being on the bed whilst his eye opens to then getting up, similar to this clip..



I would have it repeating in a similar way. For example, i would like to go with this idea..

- Wake up, eye shot
- Character gets up of bed, walks towards door
- Character stumbles down the stairs (risk - falling)
- Character staggers towards cupboard, opens cupboard
- (EITHER) Character pulls out a beer, vodka, whiskey (alcohol. Point of view shot)) OR see's that it is empty and gets wallet out and check if got money for some alcohol.
- Character drinks alcohol if has some.
- Character Staggers to front door, after picking up car keys (close up/ Point of view shot)
- Character gets in car then puts head on steering wheel acting drunk/hungover. (as he puts head on steering wheel, get a groundhog/flashback of him waking up again, and doing the same actions again until up to this point, however this time gets further)
- (EITHER) Character drinks alcohol has with him and drives (fake. Risk - looking like drink driving) OR Drives to a small store to buy alcohol, where he gets the alcohol and puts money on counter and walks off. (Point of View Shot) (issue with the second idea is that the shop manager may not allow it and also if character looks/acts drunk the shop keeper may not sell to him.)
- Gets in car with alcohol after store, OR whilst driving looks at alcohol and then again. (get a groundhog/flashback of him waking up again, and doing the same actions again until up to this point, however this time gets further)

Each time he wakes up thinking "ive already done this" he looks more confused on his facial expression.

- Eventually arrives at a park and sits on the swing and swings (point of view shot, established shot, close up etc.)(get a groundhog/flashback of him waking up again, and doing the same actions again until up to this point, however this time gets further)
- Character then staggers into a field, lip syncing, still with a bottle of alcohol in hand. (established shot, point of view shot)
- Character Then falls or lays down in the middle of field lip syncing and drinking, looking into the sky. (point of view shot)

End

So i wanted to go for a repetitive kind of music video, however each time it repeated the character got further and further down the story.

Kid Cudi - Pursuit of Happiness

This is the song i will be using in my music video.

Kid Cudi - Pursuit Of Happiness by DrzJonav3

Pitch

Slow motion, colour manipulation, colourful, many locations, illustration, timeline, little lip syncing, cut out/cardboard lyrics, young cast (20s), emotions, casual, texture & special effects.

Song: Kid Cudi - Pursuit of Happiness.

Colour manipulation

cut out/cardboard lyrics





Texture/Effects

Sign Story/Lyrics idea.

In my final piece i would like to use the 'Sign idea' to interpret the lyrics of the song to match with action. I believe it would be effetive and would also mean less lip syncing for anyone who is not comfortable or confident with lip syncing.
I feel pretty strong about using signs to tell part of the story within the music video, i believe its a good way to illustrate lyrics, however in my music video i would like to try have the signs moving whilst changing, for example, from the top of my head i can think of a character on a swing holding up words and everytime they swing back and fourth the word changes telling the story, just an idea, to make it affective it would take time in editing, however i think its a good element.