Evaluation Question 1.

Evaluation 1. In what ways does your media product use, develop or challenge forms and conventions of real media products?

(before reading i would like to add i had a issue with TubeChop, most of the time it works, sometimes i didnt play, you may need to refresh.)

Camera angle element.



In this TubeChop i show the camera angle i was looking for in my final product, a disoriented look, but staying concentrated on the main character in the shot. I believe the disoriented look went well with the lyrics and the original music video of the artist Kid Cudi, shown below.



I believe i managed to pull off the disorient look in my final product.



In fact my music video got comments from classmates asking if i did it with green screen, how i kept the camera still the whole time and the background moving. I copied the camera angle throughout the bloc party video onto my music video, however they would have used professional equipment to keep the camera steady whereas I used a tripod and made each person hold it. I wanted to keep this element throughout to keep a linear continuity to the music video.



Clothing & Representation of my Character.

As the lyrics of the song is in the genre of hip-hop i wanted to incorporate the clothing style and representation of hip-hop into my cast, however Kid Cudi's style is Urban hip-hop clothes such as hoodies and jeans, and seeing as you only see above the shoulders in my music video it was hard to try incorporate clothing into the music video.



Above is what i believe Kid Cudi's style is and below is how i have linked from kid cudi's style into my characters.

 

For myself (above) i went for the urban/indie look that Kid Cudi wears with a chequered shirt.

For Chris (above) i went for the leather that Kid Cudi wears with a grungy urban top underneath to link with the urban wear that Kid Cudi wears.

 As Lotte (above) & Hannah (below) are both female it was hard to think how they could dress representing hip hop and urban clothing styles. Lotte went with a blue puff body warmer, which has became very popular in fashion, it would be wrong to say that only hip-hop/urban styles wear them because they have became mainstream again.

For Hannah, i tried to go with a chequered style again that Kid Cudi wears.

With George (above)  i asked him to wear a polo shirt inside a plain hoodie preferably dark, luckily he had a black hoodie with white roped tassels around the hood, this links well with the type of hoodie Kid Cudi wears mostly. Similar to the attached image.

Ancillary Products.

When it came to my digipak i researched and analysed a few current digipaks available already. Evidence of this shown below.

I chose the above albums to research because they are personal favourites of mine. In addition i believe that its good to have good knowledge of Kid Cudi's previous albums and albums of the same genre.

I then went on to analyse three of the above albums. They are shown below.

I then picked from the three analysed albums which i liked the most and would fit my artist and genre or music, in result i chose to favour Example's cover 'Won't Go Quietly', i really liked the multiple pictures window pane look and wanted to use this element on my album cover. I believe my album cover challenges Examples convention of that.

Below, to the left is my album cover, and to the right is Example's professionally made album cover.

When it came to looking at a poster for my digipak i research Kid Cudi posters and other hip-hop posters.

And from those three above that i liked, i decided i only wanted to take some elements from them; such as, how its only the artist in the poster and the name of the artist, so i decided i wanted those elements in my poster. In addition i also liked the simplicity of the posters, not a huge variety of colours and simple text. I believe that simplicity works better and stands out more, plus i think it works with the music video and digipak well.