Analyse - Kanye West "Power"

Background: Kanye West is a 33 year old rapper/producer. The Song "Power" has just been released and is charted on the Billboard Hot 100 at #22 as a Hot Shot Debut.

I choose this music video to show how simple as this, where there is no movement at all of the main character and still be affective. The Music video is clearly mainly CGI (computer generated images) with the background. In the music video the camera is set in the same spot throughout the whole 1 minute 33 seconds with an additional 5 close up shots of the extras in the shot.


The Majority of the music video, it just contains zooming out and characters coming into shot as the camera zooms out. I TubeChopped this clip because i like the element of how as the camera zooms out the audience learns more about the scene, however i will not be using this in my music video as i don't think this element would work with my storyboard.



I TubeChopped this scene because i really like how the action of the extras matches with the beat of the music. For example, when the two women either side of the main character are lifting their 'staffs?' and as soon as the beat starts the two women bang their staffs against the ground in sync with the beat, and then the big beat of the song comes in and the extra hanging from the top of the scene drops a cloth and the scene speeds up for a split second, it adds effect to the beat and action within the scene. This is the sort of effect i would like to use in my music video, i believe its very affective.



This TubeChopped scene links in with the one above, the close up's act in sync with the lyrics, as the lyric comes out repeating the camera changes close up from extra to extra.