Audience Profiling

I believe my music video will be most suited at teenagers and young adults, therefore i aim my music video at a 16-20 audience. Reason for my decision is that the lyrics within the music video and the music video action itself is a connotation of Drugs and Alcohol and at the ages between 16-20 teenagers are starting to experiment with alcohol and drugs, depending on the person themselves. With the drinking age of the UK being 18, as soon as teenagers turn 18 they are going pubs and clubs with friends, so if i had to pick a age to concentrate on it would be 18 year olds, however i said 16-20 because nowadays people under the age of 18 can access alcohol and drugs fairly easy and the average age of alcohol abuse, drug abuse and pregnant teenagers etc. is lowering. In addition i said up to 20 year olds because this is where students are at university and are clubbing and drinking often, however are growing up. The four year gap between the target market for me is a good range because i believe it is when teenagers start to take notice more into music videos and i also believe it is when young adults start taking less interest in music videos.

To Add, my target audience would be interested in not just alcohol and drugs but music that has a good reoccurring beat towards it, with lyrics with a good narrative. Stereotypically, i feel that the song 'Pursuit of Happiness' By Kid Cudi relates well with people from 16-20 however, the odd older generation may warm to the song.